While Atari's profits had been high in the arcade arena, they were not quite financially equipped to permeate the home console market. At the time, the video game companies were either arcade only (such as Baily) or home console only (such as Magnavox). The two markets were dramatically different requiring separate technologies, and distribution networks. Atari's success in the arcade was sufficient to fund the facilities to produce the alternative technologies, but they required the assistance of Sears, Roebuck to gain access to distribution. This would pave the way for the next generation of video games headed by the
Atari VCS/2600.9